This was an isolated event campaign focused on customer interaction through Twitter. Brotherhood Mutual provided custom t-shirts as incentive for each interaction. To raise awareness at the event, the company used a variety of signs and banners, social media, and created a customer URL that pulled the hashtag #taggedatcatalyst from Twitter.

Campaign Concept: Jenny Murphy & Maddie Harvey

Art Direction: Maddie Harvey

Graphic Design: Maddie Harvey

Web Development: Rick Crow

2013