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This campaign encourages Brotherhood Mutual customers to share their ministry stories. This initiates customer interaction, increases brand awareness for Brotherhood Mutual as the company that "understands why" their customers do what they do, and connects customers to one another. Customers are featured in video interviews, online articles, and printed advertisements. 

Art Direction: Maddie Harvey

Graphic Design: Maddie Harvey

Web Development: Tim Schuhler

Filmography: Anchor Films

Editing: Anchor Films & Maddie Harvey

2014